Inside Herbicide Innovation with Dr. Ford Baldwin & Dr. Jason Norsworthy

In this episode, we sit down with two leading voices in weed science—Dr. Ford Baldwin and Dr. Jason Norsworthy—to explore the rapidly evolving world of herbicide technology. From combating herbicide-resistant weeds to evaluating the promise and practicality of new chemistries and application strategies, Ford and Jason break down what’s coming next for modern agriculture.

They share insights from the field, discuss how innovation is changing weed management, and address the real-world challenges growers face as new solutions hit the market. Whether it’s emerging active ingredients, precision application tools, or integrated weed management approaches, this conversation offers a grounded look at how science is shaping the future of crop protection.

If you’re a farmer, agronomist, or ag enthusiast looking to stay ahead of the curve, this is one episode you won’t want to miss.